Endemic Tourism : A profitable Industry in a Sustainable Environment Towards a Vision for Australia and the Region

In most locations, tourism strategies are based on increasing the number of visitors to an area in the expectation that greater volumes will lead to greater benefits. Evidence to justify this assumption is difficult to find as it comes under closer and closer scrutiny, indeed, anecdotal evidence suggests that with greater volumes, profit margins are actually decreasingwhile the viability of natural and cultural attractions is threatened.